About

HEY JULIANA was founded in summer 2025 by Jillian Warren — a London-based salsa dancer with a love for design.

After two years of dancing, Jillian noticed a gap: while dance wear brands dominated the scene, there were very few streetwear options for people to wear on and off the dance floor. With a sketchpad and pencils in hand, she began creating designs that channel the strength, warmth, and vibrancy of the salsa community.

Our debut, the ‘salsa en mi corazón’ collection (“salsa in my heart”), captured the essence of what HEY JULIANA stands for: culture, connection, and love in motion. Soon after came ‘todos los ritmos’, a tribute to salsa’s heartbeat — the layers of rhythm and sound that move us — followed by ‘school of salsa’, a playful twist on classic collegiate sweaters.

Every HEY JULIANA piece is embroidered or printed to order through a trusted print-on-demand partner. This approach helps us minimise waste and keep our environmental impact low.

If you enjoy our brand, you can join the HEY JULIANA community on Instagram and TikTok. Don’t forget to tag us when you’re wearing HEY JULIANA — nothing makes us happier than seeing your sabor and style in action.

Vamos!
The HEY JULIANA team