About

Hola salseros...My name is Jillian, and HEY JULIANA is a combination of my two major passions: salsa and design ♥️

The HEY JULIANA journey started in 2025 at the Sun, Sea &Salsa festival in Croatia. Surrounded by thousands of amazing dancers, an idea popped into my head: fun clothing and jewellery designs for the salsa community.

I create all of HEY JULIANA's designs first by hand, sketching or painting until I'm obsessed with them. I work with a third-party supplier to create and test samples, ensuring the quality of the fabric, fit, and designs are exactly how I want them to be.

I've been so inspired by salsa culture and the community that surrounds it, and I can honestly say that the joy of seeing someone wearing a HEY JULIANA item is unmatched. 

If you have any questions or would like to collaborate on an idea, send me a DM on Instagram – I'd love to hear from you!

Besos + buen ritmo,
Jillian
Founder of HEY JULIANA